1. Entertain first and often...
2. Make your pulp colorful, enticing and distinctive. Audiences do judge a book (or DVD, or magazine) by its cover.
3. It doesn't matter that it's cheaply printed - it matters whether or not its been read.
4. Forget about awards. Cater to your audience - that's your reward.
5. Sex sells. Sexy sells better because it sells to both men and women.
6. There are a lot of pulps at
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